Umami
Privacy-first analytics platform for understanding website traffic, behavior, and revenue without cookies or personal
Recommended for
- Solo / Indie
- Idea-Stage
- Pre-Seed
- Seed
- Series A
- Scaleup

Umami is an open-source analytics platform that provides a complete view of website performance including traffic sources, user behavior, conversion paths, and revenue attribution. It consolidates acquisition, behavior, conversion, and revenue metrics into a single dashboard without collecting personal data. The platform tracks key metrics such as pageviews, visitors, bounce rate, and average visit duration with end-to-end attribution for channels, referrers, and campaigns. Users can filter data by country, device, or time range to analyze audience demographics including locations, devices, browsers, and traffic sources. Umami supports unlimited websites and team members in higher tiers while maintaining privacy compliance through cookie-free operation and data retention policies.
SSIE
Stage Fit Recommendations
Following data shows why Umami is recommended for listed teams. The Fit Score represents the percentage fit of Umami to each company stages, as calculated by the SSIE.
Stage
Fit Score
Fit Reasons
Solo / Indie
$0–$2,000 MRR
77- Offers self-hosted open-source or managed cloud platforms.
- Data encryption at rest and in transit
- Data export and portability
- Displays all key metrics on a single dashboard.
- Filters analytics data by date, country, and device.
Idea-Stage
$0
93- Consolidates acquisition, behavior, conversion, revenue data.
- Provides privacy-first analytics without cookies.
- Tracks marketing campaign and referrer effectiveness.
Pre-Seed
$0–$10k MRR
93- Monitors visitor behavior with events and session replays.
- Builds custom funnels to identify conversion drop-offs.
- Connects website traffic to actual revenue tracking.
Seed
$10k–$100k MRR
93- Supports GDPR, CCPA, and PECR compliance by default.
- Open-source codebase, independently reviewable
- Public API documentation for developers
- Multiple support channels (chat, email)
Series A
$100k–$500k MRR
93- Role-based access control with admin audit logging
- Multi-factor authentication
- Third-party penetration testing
Scaleup
$500k–$2M+ MRR
77- SSO / SAML on the Enterprise plan
- Uptime SLA on the Enterprise plan
- Custom contracts / procurement on the Enterprise plan
- Active security and vulnerability disclosure programme
Pricing
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