Hubspot CRM
Customer platform for marketing sales and customer service teams
Category
Recommended for
- Series A
- Scaleup
- Late-Stage
- Public / Enterprise
SSIE
Stage Fit Recommendations
Following data shows why Hubspot CRM is recommended for listed teams. The Fit Score represents the percentage fit of Hubspot CRM to each company stages, as calculated by the SSIE.
Stage
Fit Score
Fit Reasons
Series A
$100k–$500k MRR
76- Provides a free CRM with contact and pipeline management
- Single sign-on with SAML and directory provisioning
- Role-based access control with admin audit logging
- Published uptime SLA and incident response commitments
- Data residency and regional hosting controls
- Enterprise procurement path with custom contracts and DPA
Scaleup
$500k–$2M+ MRR
92- SOC 2 - core enterprise certification
- SOC 1 - core enterprise certification
- SOC 3 - core enterprise certification
- Multi-factor authentication
- Third-party penetration testing
- Active security and vulnerability disclosure programme
Late-Stage
$2M+ MRR
92- HIPAA - regulated-industry certification
- Unifies marketing, sales, service, content, and data on one platform
- Tracks customer interactions across chat, email, and social channels
- Manages content with a centralized content calendar and asset library
- Generates leads via email marketing and lead scoring
- Automates omni-channel campaigns with workflows and triggers
Public / Enterprise
$100M+ ARR
76- Analyzes customer journey with multi-touch revenue attribution
- Supports CPQ, billing, and payments for revenue operations
- Offers AI agents for customer service, sales prospecting, and data research
- Provides answer engine optimization tools for AI search visibility
- Open-source codebase, independently reviewable
- Pre-built third-party integrations

HubSpot is a customer platform that includes marketing, sales, customer service, and CRM software to help businesses grow. It provides a single source of truth for customer data, enabling teams to unite marketing, sales, and customer service efforts. The platform offers a range of tools, including a smart CRM, marketing automation, and customer service software. HubSpot is used by over 288,000 customers in 135 countries to grow their businesses. The platform delivers results fast, with AI-powered capabilities to help teams scale and retain customers.
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